'We can't hide from it': See Gillette's razor-sharp ad about toxic masculinity

Is Gillette right to jump on the 'toxic masculinity' bandwagon? Will this encourage you to shave with them? Or will it discourage you from shaving with them?

 

There is such a thing as toxic masculinity. Regardless of how I feel about companies playing PR games.

You can find it on full display on the internet, where suddenly any pimple infused dork is an alpha male.

Due to such, they resort to gamergate or fall into the Peterson cult. They don’t understand themselves so they project onto others to value their own existence.

 

I'm glad I am not in the military anymore and don't have to shave everyday. Think the last day I used a razor was Oct 31, 2016. But if I ever do use another one, don't think it will be from this anti-male company.

 

Solingen 5/8 dovo straight razor for the win.

 

Yeah...how dare Gillette talk negatively about bullying. Don't they realize there are still many guys out there who are cowards with low self-esteem who need to pick on people half their size???

Seriously, anyone bothered by a friggin commercial needs to get a life.

 

Toxic masculinity is about as bad as toxic femininity.

 

I suspect that the internet brings out the worst in women too

 

I would have thought, by the year 2019, human beings would have evolved to the point where we treat others (regardless of sex) with respect. Apparently not. So Gillette has put out an ad to encourage men (because that is their audience) to do just that. And to encourage others to do the same. To show the next generation that it is the right thing to do.

Seriously, why all the fuss?

 

I expect that this is P&G's foray into their new target group... men who manscape. Because nothing says infantilization or feminization than making adult men look like pre pubescent boys....

 

www.pewinternet.org/2014/10/22/online-harassment/
https://abcnews.go.com/GMA/story?id=6943347&page=1
http://www.bullyingstatistics.org/content/female-bullying.html

 

"Push pull click click. Change blades that quick. It is not about how fast you can change a blade, but how well it shaves"

That is an old Gillette advertisement as best I remember it.

No relevancy whatsoever. I just happened to think about it. However, if you wanted a good shave, you could not beat the Gillette Thin Blade. Personally, I still prefer a blade. I have several electrics, but they simply do not do as good a job.

 

Toxic femininity is worse because the MSM and academia still treat women with kid gloves trying to protect their fragile sensibilities. They preach equality, but they sure don't walk the walk.

 

Haven't done any research on how and why this took place, but do know some things that could form subtext as to how this isn't really as simple as it appears on the surface:

1. Keep in mind that P&G may be the largest advertising company in the world (other than maybe the U.S. government through all its gov-edu-union-contractor-grantee-trial lawyer-MSM Complex outlets), and controls far more than they buy for their own brands through block advertising purchase and resale to other advertisers. Last figure I saw was $7 billion per year. That's quite a lot of advertising and it is bought wholesale, far cheaper than other companies can buy it. If your local plumber or orthodontist bought that much advertising, it could cost 2-5x as much.

2. Women control up to 80% of household purchases in the U.S. and probably >90% of products of the type P&G sells. Single men are small potatoes in comparison. Moreover, men don't pay near as much attention to branding and advertising as women. So introduction of such partisan ads could justify itself financially if it entrenches brand loyalty among women who are actually buying the razors over men who are alienated and gripe about it... despite not being the ones actually buying their own razors. If this was a marketing experiment, and demonstrates significant gains and loyalty among women, we could see -far- more of this kind of "feefee" oriented SJW type advertising.

3. OTOH men vote for themselves, so this type of ad isn't doing any favors to LW-Complex political branding among an increasingly alienated and hostile male demographic constantly told how incompetent and outright bad they are in LW-Complex MSM including ads.

4. The U.S. marketing industry, as expressed in both advertising and the content of "entertainment" itself, made the calculation long ago that portraying men as incompetent, immature, behavioral outlier buffoons doesn't hurt viewership or purchasing, may even enhance it. P&G has the size and muscle to break ground into such marketing endeavors by going full on SJW. Wouldn't be surprised at all to see more and more of this in the largest consumer product companies. Probably won't see it in other than consumer products.

 

BTW, just for fun, here's a list of Proctor & Gamble brands for anyone interested in how they are spending your hard earned money.

https://en.wikipedia.org/wiki/List_of_Procter_&_Gamble_brands

Brands my family will no longer be purchasing include Bounty, Charmin, Crest, Dawn and Febreze.

 

Here's more:

 

Yes, Gillette is right to jump on the #me too bandwagon.

Toxic masculinity and toxic feminism both exist.

 

All Gillette was saying is that there are some bad men out there and others who look the other way. This is true. They also say that real men don't bully and harass. That is true. It shows some men putting a stop to it and saying that we should be like these men. This is also true.

 

No sign of the business oriented trumpkins crowing about this successful US company and their instantly viral advertising campaign? MAGA hat moment, surely.

Maybe they're too busy being triggered by the content for some reason.

 

Keep in mind the company that made this razor also makes Dawn dish soap, Crest tooth paste, old spice peptobismol, NyQuil Vicks vaporub, and dozens of other things.

 

I wouldn't care if they talked about bullying aside from it being weird that a razor company would do that, it's the idea that it's masculinity that is cringe

 

And don't get me started on the women who suffer from "toxic masculinity."

 

Perhaps men resent the odious and idiotic assumption that they need to be preached to by hypocrites?

Should tampon ads remind women not to beat their children?

Would you rush out to buy a product which condescendingly insulted you in such a fashion?

 

Anyone who doesn't know how incredibly vicious teen girls can be was never a teenager.

If I had a nickel for every woman who told me how much more vicious females are than males...

 

Some good points - there's no way P&G would market this way if they were trying to appeal to men...