If Nike’s goal was to spark controversy, the popular athletic apparel manufacturer just did it. With less than a week remaining before the kickoff of the NFL season, Nike had quarterback-turned-lightning rod Colin Kaepernick reveal he was the face of the company’s new “Just Do It” advertising campaign with a Monday afternoon Twitter post. The campaign, which marks the 30th anniversary of Nike introducing its famous motto, was immediately met with backlash, and burnings, because of Kaepernick’s involvement. Regardless of the fallout, Nike, unlike any quarterback-needy team in the NFL, is sticking with Kap. “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Nike executive Gino Fisanotti told ESPN. “We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes.”....snip~ http://www.realclearlife.com/sports/colin-kaepernick-nike/ I think Nike is going to end up regretting this move. Should have stuck with an up and coming athlete. What say ye?
Observe their stock on Sept 4. https://www.google.com/search?hl=en.....gws-wiz.......0i67j0i131i67j0i3.8gKhXugZ5KE A privately owned business such as the Red Hen can make stupid moves like this, it's their right. But publicly traded companies such as Nike and Dicks have a responsibility to their stockholders and it seems with some of these SJW CEO's that takes a backseat to virtue signalling. I'd like to see a class action lawsuit brought against these short sighted idiots.
https://www.nolo.com/legal-encyclopedia/fiduciary-responsibility-corporations.html They know playing politics with company assets will negatively affect the stock price. Just look at Nike on Sept 4.
You'd have a hard time proving that Nike's contract with CK wasn't profit motivated because of course it was.
If the stock continues to plunge stock holders might say otherwise. I almost never buy Nike and don't have their stock, I have no dog in this fight but don't feel it's right for these CEO's to involve these companies into politics.
I don't usually buy Nike products either, but this set of ads using Kaepernick is just a continuation of their Just Do It series. They studied it's potential, it came up positive, so they've gone with it. I suppose if it turns out, in the long term, to hurt Nike you can second guess their judgment. But that's a ways off, and there's no doubt in my mind that this was about profits for them, not virtue signaling for virtue signaling's sake.
I wore my new Nike shoes last night for the first time. At $110, they are the most comfortable paid I think I've worn, well worth the $. I admire them for standing behind CK.
