The court will show otherwise. It's the end of the line and he will be sued out of existence, just like a lot of people will be soon.
From what I've heard, his magic secret is just chunks of foam. That dude has creeped me out since I saw his first commercial. http://www.politicalforum.com/index.php?threads/my-pillow-mike.524312/page-3#post-1071617240 Note in the link that he got busted for claiming his magic pillows cure all sorts of diseases.
Given that his total worth is 1/4 of the amount of this lawsuit, he surely considers it an issue. He is probably pissing his pants.