Campbell's Soup is supposed to be a big soup company, but I've never really liked their soups. They are so thin. Take their plain old chicken soup. It's mostly just broth with a few noodles in it and one teeny tiny chicken cube put in as an afterthought. Once Progresso Soups came out, with their bulky soups, I switched brands and never looked back. What about you?
I would agree with your critique of Campbell Soup, however guess what soup my wife likes? Campbell Soup. What soup do I buy? Campbell Soup.