It has always been aimed at the under-7 age group, and still is; I'd bet the Beeb can't believe how adults have fallen for such cheap-to-produce teletrash. Compared to Star Trek it's truly pathetic in its gaucheness. When I first watched it, and saw that the daleks were the bad-asses, it was so ridiculously trite in that all a would-be escapee would need to do was look for the nearest staircase. I mean seriously DUH!?? Actually it supports my firm belief that the human race is becoming infantile. If you don't believe me check out the Science forum?