Jim Farley has stated over and over that Ford needs to move toward direct sales to customers and no dealer markups for cars sold through dealerships. It appears this is the direction Ford plans for its EV models, as dealer markups and aggressive dealership moves for more profit are hurting their relationship with customers as well as being a serious problem with sales. Jim Farley stated, "We’ve got to go to non-negotiated price. We’ve got to go to 100% online. https://arstechnica.com/cars/2022/0...-only-with-no-dealer-markups-says-ceo-farley/ This is their direction for Germany and the rest of Europe: https://media.ford.com/content/fordmedia/feu/en/news/2023/05/15/Ultimate-Customer-Convenience.html But, it's not just Europe - Ford in the USA will go this direction, too. Other manufacturers are moving in that direction as well. Acura has models they only sell through a reservation system. Others are seeing the advantages that Tesla has clearly demonstrated. This is going to be a big change for the auto industry here in America and across the world.