All of economics and finance, marketing not excluded, is about how to make more money without your your money. this is no different. sports marketing is about how to get bums on seats to watch live games, of course. the best way to do this is with an exciting team that attacks a lot, a defensive team that keeps discipline and pride, but they both have to win games to keep people supporting them. on the other hand, if there was a huge scoreline every time they played, and they were not that good at winning, people would still come to see the exciting game, of course. Now, how do you keep winning and promoting your team? well, the winning is down to the coach, or, in general marketing, is down to the sales team. these approaches may vary, but, the marketing side of it means that they need to keep the team with a good image - scandals and cheating are examples of making a poor image, of course. So, how would we make a good image of a sport's team? they could all be poster kids, have fantastic ball or other skills, or even just be out and out bad boys and girls. if the posters sell, more money to upgrade the team and stadium. success. if they actually win matches, then the fans will cheer them on, identifying with them the state of their winning streaks or gamesmanship. if they were to be 'image people,' same as both of those previous examples - this means that they will also cause fear in the person they are charging down, knowing they are up against a poster, showman and bully, yes? If the sports team was to gain television rights, they could collect much capital, so, you want to get into the top leagues. it is common for the promotion side of things to come into play, and the only way to get to the top of the leagues, to buy the best players, is to win matches. this means, sports marketing only really applies at the top, as in the lower leagues it is down to the coach to get the team to the top league, of course. Then there is the salaries of players and costs of the stadium. these need to be payed for by ticket sales and fan interest in buying mementos - this requires 'idols,' of course. adjusting your ticket prices for individual games would mean that they would come to watch the bigger teams play, so prices might go up, and if a smaller team is playing, prices might go down, as you want to get as much money out of it as you can, of course. So, the public is the only source of income - they are watching people play sport. without the fans, there is no professional leagues of high quality, as there is no money to pump into it, coming from the fans. without the fans, there is no hope. treating the fans like they matter, or, letting them dine with what they regard as royalty, is the top priority of the team and owners.
