I have been day dreaming about cars, and looking through magazines, and have come to the conclusion the state of advertising an do with some work! For example, if you are advertising a car, you put pictures of 'cool people' on top of the car - if you want the customers to fantasize about sitting in the car, they want to imagine the top is down and they are waving their arms in the air as they drive, yes? Then, you begin the page with 'some bait to read further.' This means, you put your most attention getting statements of imagery at the top of the page, as in the west we begin there when we read, of course. Maybe if we were to observe that people like to feel in control, we could put a lot of steering wheels in the top left hand corner of the page? This would infer the idea that the car is under their control, and, that they own it, of course.
Advertising the possible emotion associated with the car or advertising the good engineering of the car? Are you trying to sell the possible emotion or are you trying to sell the quality engineering? Every car has its 'quality' somewhere. If the buyer wants plush seats, he/she can buy plush covers. He/she can't buy quality to add on to the car, unless they are willing to 'modify' and personalize. And even those specific 'modications' have 'quality' that can be advertised over the other 'normal sections. But at the same time, a person can 'sell' the concept over the quality. Of course with concept selling, you would need good marketing workers to get good demographic sets. Why 'advertise' baby clothes in gay neighborhoods, right? It would be cost ineffective for you. If you are serious about making profit to your total cost, every 1 of the dollars you spend should have a greater than 1 dollar yield. Allow me to go on. If you invested 100 dollars to produce and have marketable, 10 shirts, that would mean that each shirt had 10 dollars used to have that shirt become 'marketable. To make a profit, every dollar should have a greater than 1 dollar yield, even if it is 1 cent. If you wanted a 20 percent increase (profit), you would need to have a 20 percent yield on every dollar, which would be 20 cents. 10 dollars with a yield of 20 cents for every dollar would mean 10 yields of 20 cents which would be 2 dollars, or 20 dimes. So the sale price after tax would be 12.00 per shirt to have a 20 percent profit. Personal profit and sales profit are different because of taxes. And for 10 shirts, it would a combined increase (profit) of 2 dollars per shirt X 10 shirts which is 20 dollars. This amount includes tax additions. Again, there is a difference between personal and sales profit. Large companies that base their profit increase base it upon bulk profit and not individual profit. Like automobile plants. If for some reason they were able to get the items on a lesser cost, they would need to adjust the sales price to maintain the same profit. But if some items are less and others the same or higher, the bulk profit is used to save time on inventory balance to manufacturing costs. All these things are overlooked because of time and 'burden'. Being proper on paper is easier with small businesses than with large businesses and that's one of the reasons large business executives can receive such high millions, annually. Alot of paperwork overlooking. (No pun intended.)
