I have been day dreaming about cars, and looking through magazines, and have come to the conclusion the state of advertising an do with some work! For example, if you are advertising a car, you put pictures of 'cool people' on top of the car - if you want the customers to fantasize about sitting in the car, they want to imagine the top is down and they are waving their arms in the air as they drive, yes? Then, you begin the page with 'some bait to read further.' This means, you put your most attention getting statements of imagery at the top of the page, as in the west we begin there when we read, of course. Maybe if we were to observe that people like to feel in control, we could put a lot of steering wheels in the top left hand corner of the page? This would infer the idea that the car is under their control, and, that they own it, of course.