Anheuser-Busch loses more than $5 billion in value amid Dylan Mulvaney Bud Light controversy

Beer colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.

Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday.

Anheuser-Busch stock fizzled more than 1.5% on Wednesday.

The company is dealing with the fallout from conservatives to its deal with Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.

Mulvaney fired back at critics Tuesday, accusing them of bullying her because she’s an “easy target.”

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Hmm very interesting. I wonder if they will bounce back soon, seeing how stock price can fluctuate fairly quickly. Do you think BudLight would consider the marketing campaign a success?

 

I’m sure other companies are watching and I’m sure they don’t want to take similar hits which makes me sure they wont make the same mistake Bud did which makes me hopefully sure the end of the insane woke tranny thing in advertising is coming to an end. For sure.

 

So conservatives are the winners of cancel culture?
Along with being the original author?

Seems correct.

As to their stock — their production doesn’t seem to have shifted much so this could potentially be a buying opportunity.

 

I think using singular stock prices as an indicator of performance is risky at best. Prices can fluctuate heavily at certain times so Im more interested to see what the bud light stock price is in 1 week, 2 weeks, 1 month from now.

 

So what are you waiting for? Start buying up stock.

It's funny how the left was all about canceling products and suddenly when the right does it with one single thing now they change their tune.

It's a good thing Budweiser didn't try to put a picture of Aunt Jemima on the can....

 

Y’all have been doing it. Conservatives invented cancel culture and then named it and tried to act like it was only done by liberals.

I don’t understand your Aunt Jemima, there was no boycott or large scale effort for them to change, it was a company decision and when they did that you people threatened to boycott them as well.

Also, what tune am I changing, I support individual boycott as long as it isn’t being influenced by the state like we are seeing in Florida. A company sponsoring a person that hasn’t committed some major crime though is about as snowflaky of a reason as not having Christmas trees on Starbucks cups — which y’all also threatened a boycott over.

Y’all seem more upset by surface level events whereas liberals seem more upset about policy like what causes the corporations donate to.

 

Absolutely. I don’t really play with individual stocks as I prefer index funds but these types of events are usually temporary. That said bud light is disgusting but I’m more of a whiskey / rum / gin drinker.

 

This conversation is actually what I find so fascinating about lefties these days. They will defend a dude wearing pounds of blackface, sorry, drag paint, that characterizes women in a gross mid 50s kind of way that feminism would ostensible suggest is antifeminist, and yet, defend Dylan they do. And Bud Light takes the stance that an actual woman wouldn't be successful as a brand ambassador so they pic the guy who does female impersonation instead. It's ludicrous.

So, on so many levels, this is the marketing woman terrorizing her corporate brand to what end? To make what point? No one thinks Dylan is a woman, he doesn't look like a woman, and he still gets to pinch hit as a woman? It's horrendous on so many fronts...

And face it, AB InBev isn't in the business to lose money on self inflicted wounds. The next time I see an actual woman in a beehive with elbow gloves and it isn't on TCM, I'd be shocked. Even editorial fashion doesn't support this dude.

 

Cool story bruh !!!

 

Ah yes, the thought provoking and informed comment that you excel at.

 

I think you’d have to admit that liberals are more deeply involved in cancel culture than cons. In order to fire up the crowd and cancel something you have to stir up feelings and emotions and libs base their lives on feelings and emotions.

 

Smells like fake news.

 

That is all that your post that is completely disconnected from the actual reality of cancel culture, warrants.

Think of it as one of those systems where you get out of it what you put into it...

 

A boycott isn't canceled culture. It's capitalism.

Would you buy pizza from chain that had a spokesman who is an unabashed klansman if you say no you're cancel culture by your definition.

 

It's supposed to smells like wishful thinking.

 

I wonder what made them think that this was a good idea to advertise this way.

They said they're trying to attract young women I think the better idea is to relate to them Dylan does not TV living cartoon character.

 

What do you feel the outrage with Bud Light is over?

This is all emotion.

 

It’s absolutely emotion.

I think the anger started with men winning womens sports and awards, taking scholarships from women, etc, and Mulvaney was the last straw.

I’m sure by now you’ve seen Mulvaneys exaggerated stereotyping of women, but let’s look at this from another angle. Suppose I wanted to make money like he did and go full on exaggerated stereotype and do it as a black man? How do you think I would be received if I darkened my skin, got an Afro, some gold teeth and grills, tons of bling, a bright orange suit with a wide brim hat, drive a purple caddie with big white walls, ate fried chicken and watermelon, drank Colt 45, smoked Kools, treated women like crap and called them hos, spoke the way many blacks speak and tried to act gangsta?

My life would be measured in minutes.

 

No, conservatives and probably many independents, have demonstrated their contempt for woke corporations.

 

Guess they picked the wrong tranny to picture. Maybe they should try a different tranny.

 

huh.

 

Its a fair question. I think its been misrepresented. Its not an upset over the support of 'pride'...those companies have been donating money to pride projects for at least a decade. I think the blowback is specifically related to a couple of things...1-Bud marketing by their own admission made a deliberate effort to alienate their current market base in an attempt to attract a new customer base (not going to happen), and 2-Bud (and Nike) have decided to promote a lunacy that denigrates women and represents an embracing of the mental illness that has been pushed n the country in the last few years.

This is not a woman. You could fairly say they arent 'men'...but they are definitely not women...and I think its fair to say people (and an ever growing number of women) are tired of supporting the delusional rhetoric.

https://www.youtube.com/shorts/SaUqkcCYMJc
https://www.youtube.com/shorts/6uE_q6J6Rg4

 

And for the record...if thats the path Budweiser wants to take...man...good on em.

 

Helps to look at things in proper context.

 

No idiots running companies should know you don't involve yourself in political nonsense. You don't choose which customer base to cater too. This influencer's whole damn mantra is making fun of real women, many democrats and conservatives don't like their women crapped on. Really dumb business decision here.