Did Anyone watch 12 Monkeys?

The third season went by so fast...like over last weekend.

When Netflix started to do original programming and released the entire season at once, I thought, “What an original idea! But how are you going to keep up the excitement of a show if you release it one shot and you’re done?” Although it does limit the time frame of “buzz” it turned out to be a successful business model. People can move at their own pace, which could be anywhere from watching the show on the traditional once a week schedule to all at once, bleary eyes and lost weekend included.

But I was surprised when the Syfy Channel decided to do the same thing for returning show 12 Monkeys. Airing season three over three nights, the network is trying something different.

It’s an odd choice for a cable network. They have airtime to fill, so why blow an expensive season of an original show over a weekend? And before you say it, no; this is not like showing successive Twilight Zone episodes over New Years. That’s simply to fill airtime during a period when viewing will be exceptionally low. But dropping an original show is a streaming service move, which Syfy definitely is not. So what’s up?