http://www.stack.com/2013/06/13/jj-abrams-star-wars/ "Production for the upcoming Star Wars Episode VII will reportedly kick off at the beginning of 2014 in London. Director J.J. Abrams revealed the plans during the Produced By Conference over the weekend. He said, "We are, most likely, if all goes as planned, going to be moving to London at the end of the year for the Star Wars movie." Abrams also commented on the approach he'll take with the film. While it seems he will attempt to stay true to the story that helped build the franchise's rabid fan base, he also appears interested in adapting the storyline to appeal to a wider (and younger) audience. "It is so massive and so important to people, I think the key to moving forward on something like this is honoring but not revering what came before," said the hit filmmaker. "There's that deep feeling of infinite possibilities that I think was the ultimate thing I thought when I first saw Star Wars, which I would—and probably will—give my left arm to try and come close to again." Remember, we still don't know anything about the plot yet. Abrams littered the Produced By interview with "no comment's" when asked about details. He wouldn't even confirm whether the Star Wars novels were a source of inspiration for the script penned by Michael Arndt. Before we start organizing a revolt with blasters and bowcasters, let's remember that Abrams earned a passing grade for his take on Star Trek, and he wasn't even a Trekkie. As a long-time fan of Star Wars, Abrams can pull this off. Right? Star Wars Episode VII is expected to reach theaters in 2015. Harrison Ford, Carrie Fisher and Mark Hamill are slated to reprise their roles in the film." So I guess this means that the cast will be made up of angst ridden 20 somethings like Star Trek and Jar Jar Binks will be brought back for the kids.
I don't understand. How could he possibly shoot for a younger audience than Lucas' prequel trilogy? Will it be marketed for women to watch while still pregnant? Perhaps theaters will provide a special speaker for them to place over their stomachs.
Why do movie producers keep trying to market their films to every single demographic in existence? Rated R horror films are rated that way for a reason, as well as any other genre flick that has questionable content. I'm not saying Star Wars is extremely mature or anything, but it needs to be produced with teens and adults in mind, not little children. That kind of mentality is what gave birth to Jar Jar Binks and all the immature garbage in Episode I, as well as the future prequels.
